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Interview with Mark Schmulen, NutShellMail.com
Here’s an excerpt from Chapter 8 of my latest book…Increase Online Sales through Viral Social Networking. One of the common concerns I hear from small business owners or managers about participating...
View ArticleMeasuring Your Return on Investment (ROI) from Social Media
Here is a true story…last week, I was reading the business section of a national publication. One of their reporters had written a story about how social media was being used by companies within a...
View ArticleSocial Media ROI Is Not the True Holy Grail in Digital Marketing
The holy grail in digital marketing extends beyond establishing social media ROI or return on investment. The true holy grail is being able to predict, measure, and guarantee a company’s financial ROI...
View ArticleHow to Reduce Bounce Rate and Stop Leaking Money From Your Website in 3...
Since the advent of the commercial Internet, I have collected tens of thousands of data points that have given me the ability to identify what I call the 8 Money Drainers. These are the 8 critical...
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